Authenticity - Real, genuine, true and accurate. The Midwest is full of it; authentic brands, authentic values, and most importantly, authentic people. John Sibilski is just that - Authentic. John grew up in the Milwaukee area as the son of art director. His father passed down two important traits - his work ethic, and his innate ability to pick out, and appreciate the simple things. John's goal is, and always has been, to create honest and genuine images that tell a story. In a digital world where images and media bombard the public from all angles, John's goal stays constant --- to have genuine moments unfold in front of his camera, and capture authenticity.